Strategy -
Let's face it. The world's gone digital. The vast majority of home buyers start their search on the Internet now, and many more are researching properties online. What this means for you as a seller is, we tailor the marketing of your home for an audience in a digital world. You can expect, at a minimum, services along the lines of the following when we're hired as your professional Realtor team:These are marketing steps we undertake to generate the interest and traffic necessary to build demand for your home. Our results speak for themselves in our Sold Listings and Testimonials pages.
Doing it on your own -
A common misconception among sellers is that they feel that they can do as good a job - at a less expense - as a professional Realtor. There are many reasons why you should not go about selling your home without professional assistance. It's probably your most valuable asset and without that intermediary between you and your buyer, you lose most of your negotiation power. Furthermore, buyers expect to pay less for a home that's listed privately. This directly cuts into whatever savings you think you can earn by doing it alone. There are also issues with privacy and security that are often overlooked. You'll need to be the one taking phone calls and organizing to show your home, usually on your own. We have heard some awful stories about these precarious situations. We would never our own families in that jeopardizing position. We're not trying to put fear into you, just telling you what you need to hear. Another one of the roles we take very seriously - communicating the truth, at all times.
